Renowned for her experimental and often surreal beauty looks, Alexs work continues to chart the correlation between art and technology. Her editorial work has featured in a variety of publications including Vogue, Stylist, Numero, W, Another Magazine, Dazed & Confused and i‐D. Celebrity clients have included Lady Gaga, Azalea Banks, Kate Moss, Sienna Miller and Courtney Love.

Through her role as Make‐Up Director for international fashion shows, Box has created some of the iconic looks seen in the catwalk collections by Gareth Pugh, Karl Lagerfeld, Alexander McQueen, Vivienne Westwood and Chanel. As Creative Director of the Illamasqua, she was instrumental in shaping the brands product development, imagery and creative vision from the conception of the brand, until her departure in September 2015.

One outstanding facet of Alexs career is her relentless drive for progress, seen in both her cosmetic artistry but also through her embrace of cutting‐edge innovations. Alex has most recently been announced as Beauty Editor for Berlins cult fashion and art publication “King Kong Magazine”.